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Sunday, February 15, 2009

Starting A Home Business

Copyright © Lawren Smith

Guide 2 Marketing Success
Generate Success Online

Today, I would like to address the topic of my blog to those who are currently involved in their own home business or who are considering starting a home business.

First, I will share with you my story. I have been involved in the home business industry for five going on six years. Since my involvement, I have learned quite a bit about the home business industry; in particular, about marketing.

When I started my first home business with a health and wellness company over five years ago, most the marketing methods I was taught was using offline methods. The methods used were putting out fliers, passing out business cards, talking to my family and friends, recruiting people from shopping centers or malls, and more. I got kicked off of numerous shopping center parking lots and mall by the police. This was because soliciting on the premises was not allowed. I did not have a whole lot of success using these methods. I know there are individuals who have used these methods and have done very well. If this style of marketing suites you, there is definitely nothing wrong with using these methods.

For many people, in particular, people like myself, who is an introvert, I never felt comfortable using these methods of marketing. It was because of this, that I knew that is was not something I wanted to continue to do. I knew that as I got older, this style of marketing would become harder to do. Chasing after people in an attempt to get them to join your business opportunity or purchase your products requires a lot of work.

About a little over a year ago, I made the decision to market my business using the internet. I felt the using the computer was a little more my style; especially since I am a software developer. Since making this decision, I am actually starting to have a lot more success. My success is not fully based on the fact that I have the technical skills. I believe that a lot of my success has to do with the fact that I have grown so much over the years. I have gained a better understanding of how to run a business and I understand the importance of having skills in sells, marketing, and effective communication. In order to have a successful business, all of these skills are necessary and it takes time to develop.

Those individuals who have experienced a career in sales, usually do quite well in MLM or network marketing. This is because the skills they used during their career are necessary skills in MLM or network marketing. This is not to say that people who have no prior experience in sells can’t find success in network marketing , quite the contrary, but what it means is that it will require those of us new to sells, marketing and effective communication will have to learn first before we see any great amount of results in our business. How long it takes to learn these skills is going to be determined by the individuals.

Because I had to learn many of the skills on my own, it took me a while to learn. This is why, when I made the decision to venture onto the internet, I also started to look for a company that would help me enhance these skills more quickly. It was soon after making this decision, the I encountered a company called Guide2MarketingSuccess.com. This is a company that I am using to help me market my primary business opportunity.

This company has trainings that are shown in video format. They teach you marketing methods using social networking sites, ezines and solo ads, free classified, forum marketing, video marketing, content and article marketing, listbuilders, payperclick marketing, and many more.

This company was created by three individuals who are the top earners in their perspective primary business. They are sharing with us the same marketing methods they use to market their own primary business which has allowed them to earn a 6 to 7 figure income per month. I know two of them have not been involved with their perspective companies for very long. For example, my upline, who is one of the founders of this company, in his first month made over $25K and my direct upline made $17K within his second month. Both were able to quit their jobs within their first year of starting their business.

Those individuals, who are not finding much success in their business, need to inquire why this is happening. Is it because you are not being taught properly how to market your business? Are you truly investing the time to learn how to market your business and then implementing what you have learned? Is it because you are not learning the skills? What is preventing you from getting you to the level you want in your business? One needs to constantly ask themselves this question as a means to learn more about themselves and learn what they are lacking in their business.

The skills I am learning will eventually lead to me having a system that is automated, meaning, I will not have to day in and day out maintain the system. The system will be able to take care of itself without much interference from me. When one first starts a home business, yes, you will be spending a lot of time and effort involved with your business but this is because you are learning new skills. Once these skills are learned, you can then decrease the time and effort, but you should never totally let the system run on its own. Even skilled entrepreneurs will have to continue to learn new skills to get better at what they do, which is building a business.

Also, any skills learned will better suit you by sharing those skills with anybody who has joined you in your business. This is because in most MLM’s and network marketing companies, your success is based on the success of other. Therefore, sharing your knowledge and your skills is very much necessary.

Your reason for lack of success, more often than not, is not going to be the fault of the company, its services or its products. The fault lies on you. You are the one who is inhibiting your success in some form or fashion. This means your success is going to be determined by you. This also means you are going to need to invest time in learning the right knowledge and skills to help you reach the success you are looking for in your business. This is so you can establish yourself as a leader. Most people love to follow leaders. This is something I am learning from Guide2MarketingSuccess.com I have learned the importance of being a leader and it has helped me to focus on learning as much as I can so that I can in turn help others.

It is because I want more control over my own life that I have decided to continue pursuing a business of my own. I believe that having your own business is the only way one can attain freedom and lifestyle. A job cannot and will not give this to you.

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Lawren Smith is a member of MLMLeadSystemPro and CarbonCopyPro. She writes on a variety of subjects. To learn more about this topic, Lawren recommends you visit:

Come And Watch The Top Earners

A Business For The Serious Entrepreneur

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